Nokia Lumia "Shatter Expectations"

With innovative media activations in publications like Rolling Stone, we helped Nokia defy market expectations with the successful launch of the Lumia 920.

HP "Monsters vs. Aliens"

As DreamWorks’ “preferred technology provider,” HP provides the technology behind the studio’s most innovative animated films, like “Monsters vs Aliens.” We helped HP bring their story to retail, with in-store merchandising and an account-specific online promotion for Office Depot.












Windows "Start Something Amazing"

The Windows “Start Something” brand campaign created an emotional bond with consumers by celebrating all the ways Windows helps them pursue their personal passions. Our integrated promotion dimensionalized the effort through retail activations and an online promotion that included media merchandising, PR and promotional advertising.










Coca-Cola “Unexpected Summer”

When you open a Coke, you never know where you’ll find fun. For one "Unexpected Summer," we put live G.P.S. units in randomly seeded cans to find Coke drinkers and bring the fun to them. This integrated promotion included digital engagement, retail merchandising, promotional packaging, presence activations and a massive PR push that generated national and local media coverage -- including "The Today Show" and Fox News Network. This promotion won a PRO Award for "Best Idea or Concept."









HP "Touch The Future Now"

To unveil the HP TouchSmart PC in New York City, we launched a takeover of Times Square with an integrated marketing blitz, including promotional stunts, street team demos and larger-than-life retail installations. The program won a 2010 Gold Ex Award for Best Single Venue Consumer Event.



Xbox "Live Your Xbox Moment"

Faced with increasing pressure from Nintendo Wii, Xbox extended its reach beyond hardcore gamers with a brand campaign built around the “moments” of exhilaration anyone can experience with Xbox. We brought the campaign strategy into stores with thematic retail merchandising.









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John Waldschmidt
415.845.9027
waldschmidtjohn@gmail.com


Current Position
Creative Director, Geometry Global/OgilvyAction
Roles and Responsibilities
  • Lead the creative development of integrated shopper marketing campaigns for Kimberly-Clark brands including Kleenex, Scott, Viva and Cottonelle.
  • Plan and execute customer activation plans for K-C retail partners including Walmart, Target, Walgreens, CVS, Kroger and Safeway.
  • Worked with multi-agency team to develop and activate creative strategy for Nokia Lumia launch.
  • Oversee program activation including advertising, digital, direct mail and displays.
Achievements
  • Helped Nokia re-establish itself in the smartphone market with the successful launch of the Lumia 920.
  • Contributed to the Huggies Jeans Diaper launch that produced 2% market share increase for Huggies brand.
  • Maximized investment in Disney partnership through Pull-Ups Toy Story 2 retail programming.

Previous Experience
McCann Worldgroup/Momentum

Roles and Responsibilities
  • Group Creative Director, 2004 – 2009: Senior manager for cross-geography teams that developed and executed shopper marketing programs, digital engagement and event activations for Xbox, HP and Microsoft. Provided strategic direction, conceptual thinking, creative guidance and project management for teams in San Francisco, St. Louis and the U.K.
  • Creative Director, 2000 – 2004: Provided senior leadership on multi-discipline retail promotions for Coca-Cola, Procter & Gamble and Kohl’s department stores. Activated promotional partnerships between Coke and a variety of local market sports and entertainment properties.
  • Associate Creative Director/Writer, 1996 – 2000: Directed creative teams in the conception and execution of retail merchandising and promotions for Motorola wireless devices, Finlandia Vodka, Southern Comfort and Robert Mondavi Wines.

Achievements
  • Expanded Xbox user base in the face of competitive challenge from Wii through lifestyle-focused retail programming.
  • Fused the magic of DreamWorks with the power of HP into dynamic retail activation including global merchandising assets and account-specific activations.
  • Led the team that activated Motorola/NFL partnership with media-driven consumer promotion, advertising, retail merchandising and trade incentives.
  • Earned 2010 Gold Ex Award for Best Single Venue Consumer Event for HP, Pro Award for “Coca-Cola Unexpected Summer” and Reggie Award for Motorola/NFL “Winning Call.”

Zipatoni
  • Creative Director, 1995 - 1996: Managed creative teams in the development and production of retail merchandising and promotions for Miller Brewing Company, Clark Oil Company and new business accounts.

 Glennon
  • Associate Creative Director, 1993 - 1995: Copywriting and creative development for retail merchandising, consumer promotions and advertising on Glen Ellen Wines, Robert Mondavi Wines, Eagle Snacks, Ortho Lawn & Garden, Black & White Scotch.

 Education
BA, Communications, St. Louis University, Cum Laude

Personal Interests
Running, cycling, fine food, musical theater