When you open a Coke, you never know where you’ll find fun. For one "Unexpected Summer," we put live G.P.S. units in randomly seeded cans to find Coke drinkers and bring the fun to them. This integrated promotion included digital engagement, retail merchandising, promotional packaging, presence activations and a massive PR push that generated national and local media coverage -- including "The Today Show" and Fox News Network. This promotion won a PRO Award for "Best Idea or Concept."
